The audit process is a 3-part review of 50+ best practices as well as deeper, custom analysis of any issues uncovered during the process. This includes not just the technical aspect of auditing (speed, structure, keyword density, etc.) but also the value that your content is providing to users. Our audit ensures that the content is readable, answers the questions the users might have, and is being properly read by search engines. Throughout the audit, each recommendation will be unique to the issues opportunities that your site has. The audit also ensures that there are no problems with technical deployment, content, or linking on your site.
An Extremely Thorough and Detailed Audit
We use the audit to extensively analyze the site’s history and create a strategic plan that maximizes ROI from your SEO program. Also, the audit will help build a great, custom SEO foundation for you. Your website’s performance is audited based on three categories: technical, content, and backlinks.
- Within the technical audit, we will audit site structure, site speed, keyword optimization, and several other critical SEO elements).
- We audit your site’s content for readability for users and search engines, organization and other vital factors that increase the success of your site in search.
- The link portion of the audit identifies internal and external linking errors as well as the most profitable backlink strategies.
The audit is meant to be a transparent process between The SEO Department team and your teams. It is instructional and gives you an actionable list of the most valuable tasks to accomplish.
It is not just an export from automated tools; it provides a round up of long-term strategies with long-term value that are tied directly to your business goals.
The goal at The SEO Department is to maximize the ROI from your SEO program.
Get Extensive Insight and Analysis Into Your Competitors
It’s crucial to know the strengths and weaknesses of your competitors’ websites. The audit thoroughly analyzes competitors and creates a strategic plan to outperform them. Also, the report will provide actionable steps to make you a stronger competitor in your niche.
Custom Analysis of Your Website
One of the overarching qualities at The SEO Department is to make a customized SEO program that helps you meet your marketing goals. The audit will provide custom analysis for any identified issues.
This maximizes the effectiveness of future strategies, as the team is able to create solutions that align directly with your business goals.
The SEO Department provides a completely custom audit that is not just an SEO read out or export from an SEO tool. It is a fully-integrated and comprehensive report that uses all the best practices for SEO audits. It provides instructional material with actionable tasks so that your team can get right to work on improving your site and increasing traffic. The SEO Department’s goal is to maximize the effectiveness of your SEO program.
Discover your actionable insights. Reach out to us today.