Allison Lantz
Founder & President
Allison is the Founder and President of The SEO Department. While Allison wears many hats, she remains focused on developing relationships with new clients, strengthening existing client relationships, and formulating advanced SEO strategies to drive meaningful business growth.
Allison began her career in organic search in 2009. Since then, she has helped over 150 companies, ranging from the world’s top brands to innovative start-ups, to grow their bottom lines by unlocking the magic of strategic SEO. To this day, her impressive track record as an entrepreneur thrives entirely on positive word of mouth.
Allison is passionate about SEO because it sits at the intersection of psychology, technology, and creative marketing. Successful SEO requires hard work and precise implementation. Allison prides herself on her ability to discover unique SEO solutions which have the ability to create meaningful ROI for each client’s unique starting position and resources. No matter the challenge, Allison and her team at The SEO Department are the knowledgeable, smiling, honest team to grow your business.
In her personal life, Allison loves being a mom to her son and daughter, Anderson and Ginger. Her hobbies include exploring Colorado and its many amazing natural wonders, trying new restaurants, and enjoying cultural attractions with her loving husband Mitchell.
David Yarian
Vice President SEO Operations
David Yarian is the Vice President, SEO Operations at The SEO Department. As such, his day-to-day responsibilities include oversight of the Senior SEO Strategist team, managing company-wide systems & processes, and providing strategic insights & support for all clients.
David is a seasoned SEO expert. Since beginning his SEO career in 2006, his experience has included years working with many of the top SEO agencies in the country. David cut his teeth in digital marketing as a Senior Account Manager, before eventually migrating into running and managing SEO teams. In this capacity, he has nearly a decade of experience.
David’s philosophy on SEO is that it must start and end with what’s best for the user. As Google said, “focus on the user and all else will follow.” As such, David believes an effective SEO program should obsess over high-quality content, good user-experiences, and being the best available option to the audience. He also believes in a full-channel approach to digital marketing.
When not working, you’ll most likely find David either exploring the mountains of Colorado or traveling abroad with his family. He is an veteran mountaineer with hundreds of summits, climbs, and ski descents in Colorado, as well as internationally. He also enjoys exploring the world with his wife and two young boys, striving to find new places to explore every year.
Mark Howser
Senior SEO Strategist
Mark attended Auburn University, where he studied Business Management with a focus in Marketing. He discovered the field of SEO in 2015, and has had a passion to learn everything he possibly can about it ever since. He stresses the importance of knowing his client’s target market and their customer journey above all else.
He also places a strong emphasis on making data driven decisions in identifying competitive gaps to generate meaningful results in the SEO campaigns he’s a part of.
Brian Lich
Senior SEO Strategist
Practicing SEO for 8 years, Brian is a specialist who is motivated by the desire to improve the web for all users. Maintaining the belief that great content and great user-experience achieves this, Brian excels at helping clients identify, develop and execute content and technical SEO needs.
Away from work, you can often find Brian enjoying Colorado’s great outdoors. Whether fly-fishing, trail running or climbing his latest peak, Brian loves adventuring in the West.
Reggie Sudduth II
Senior SEO Strategist
Reggie Sudduth II is a Senior SEO Strategist at The SEO Department where he oversees and manages campaigns, provides strategic analysis, and client support. Reggie’s approach to digital marketing is heavily-centered on showing users how brands can meet and exceed their needs.
When he is not helping clients meet their digital marketing goals, Reggie can be found playing the guitar or producing and engineering records for Colorado musicians.
Joe Tiberio
Senior SEO Strategist
Joe is a Google certified SEO and inbound marketing professional with over nine years of SEO experience. His expertise lies in the creation, execution, and measurement of data-backed search marketing campaigns and inbound marketing strategies based upon industry best practices and analytic insights.